Facebook's image guideline:

  • Image ratio is 1.91:1

Kik's video guidelines:

  • Videos are limited to 2.5 minutes in length and must be under 15MB.
  • Videos to be autoplayed in the client must be under 1MB.
  • Try to use only mp4 videos.

Editing Stock Photos

Stock photos are nice, but they can look, well... like stock photos.


You might want to crop a picture to focus in on what you need. Rotate it slightly so it looks more casual. Blur it a bit, so it's not so crisp. Maybe add a visual effect, filter or tint that makes all of your story images look cohesive. I.e.: the photos were all taken from the same phone camera, or all the images evoke your desired tone and mood.


Original Image:


Edited Image:



Using Gifs and Movs

Employing animated/moving images can have a big, positive impact on engaging your reader. They are usually delightfully unexpected and can be a great way to "break up" a long string of static photos.



Using YouTube Videos

You can link out to a YouTube video, but take into account the length of the video segment. You might not want to link to a long, extended video and risk "losing" the engagement of your reader.

Please see more detailed info in the YouTube FAQs.



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